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Tourism Statistic

Visitor Arrival by Nationality Jan - Jun 2017 (Preliminary)

Country of OriginStatistic Value
Asia
518,045
Oceania
13,695
Europe
33,663
North America
9,898
Middle East
748
Others
5,009
Malaysia
1,213,953

International Visitors' Profiles

Demographic Profiles of International Visitors (2nd Quarter)

Profile2017
Age Group 21 - 30 (34.7%)
31 - 40 (26.6%)
41 - 50 (14.1%)
Gender Male (44.1%)
Female (55.9%)
Purpose of Visit Holiday (87.6%)
MICE (4.3%) 
Travel Arrangement FIT (54.2%)
Package Tour (30.7%)
Mixture (15.1%) 
Repeat Visitors 11.4%
First Visit (88.6%)
Occupation Professional / Technical (37.1%)
Student / Retired (24.3%)
Management / Administration (14.2%)
Travel Accommodation Hotel (82.3%)
Backpackers (7.3%)
Service Apartment (2.9%)

Compiled by Research Division for Sabah Tourism Board / Jan-June 2017 (Second Quarter YE June 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 2,519 


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