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Tourism Statistic

Visitor Arrival by Nationality Jan - Oct 2017 (Preliminary)

Country of OriginStatistic Value
Asia
900,560
Oceania
20,495
Europe
59,615
North America
14,536
Middle East
1,381
Others
7,767
Malaysia
2,011,258

International Visitors' Profiles

Demographic Profiles of International Visitors (3rd Quarter)

Profile2017
Age Group 21 - 30 (33.6%)
31 - 40 (23.9%)
41 - 50 (14.7%)
Gender Male (42.9%)
Female (57.1%)
Purpose of Visit Holiday (86.0%)
MICE (3.8%) 
Travel Arrangement FIT (53.0%)
Package Tour (29.5%)
Mixture (17.5%) 
Repeat Visitors 10.2%
First Visit (89.8%)
Occupation Professional / Technical (36.0%)
Student / Retired (26.3%)
Management / Administration (13.6%)
Travel Accommodation Hotel (79.4%)
Backpackers (9.2%)
Family / Friends Residence (2.7%)
Service Apartment (2.4%)

Compiled by Research Division for Sabah Tourism Board / Jan-September 2017 (Third Quarter YE September 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 3,771 


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