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Tourism Statistic

Visitor Arrival by Nationality Jan - July 2017 (Preliminary)

Country of OriginStatistic Value
Asia
615,086
Oceania
15,772
Europe
42,156
North America
11,165
Middle East
979
Others
5,712
Malaysia
1,418,190

International Visitors' Profiles

Demographic Profiles of International Visitors (2nd Quarter)

Profile2017
Age Group 21 - 30 (34.7%)
31 - 40 (26.6%)
41 - 50 (14.1%)
Gender Male (44.1%)
Female (55.9%)
Purpose of Visit Holiday (87.6%)
MICE (4.3%) 
Travel Arrangement FIT (54.2%)
Package Tour (30.7%)
Mixture (15.1%) 
Repeat Visitors 11.4%
First Visit (88.6%)
Occupation Professional / Technical (37.1%)
Student / Retired (24.3%)
Management / Administration (14.2%)
Travel Accommodation Hotel (82.3%)
Backpackers (7.3%)
Service Apartment (2.9%)

Compiled by Research Division for Sabah Tourism Board / Jan-June 2017 (Second Quarter YE June 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 2,519 


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