| Demographic Profiles of International Tourists |
| Profiles |
January - July 2012 |
| Age Group |
21-30 (18.1%)
31-40 (24.9%)
Above 50 (24.0%) |
| Gender |
Male (51.6%)
Female (48.4%) |
| Purpose of Visit |
Holiday (71.2%) |
| Travel Arrangement |
FIT (61.6%)
Tour Package (38.3%) |
| Repeat Visitors |
51.1%
First Visit (48.9%) |
| Occupation |
Professional / Technical (26.6%)
Management / Admin (13.0%)
Student / Retired (14.5%)
|
| Travel Accommodation |
Paid accommodation (82.3%) |
|
Compiled by Research Division for Sabah Tourism Board (as per 29th Oct 2012) Note:
- Only Direct Arrivals by Air into Kota Kinabalu International Airport were taken into account.
- The above data is based on the IMM26 Card (Disembarkation Card) from Immigration Department, Kota Kinabalu.
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