Sabah Tourism Industry Players Push for Success in Virtual PATA Travel Mart

KOTA KINABALU, 2 September 2021: Eight Sabah tourism industry players will be participating in the Virtual PATA Travel Mart 2021 which started today and will continue until 5 September 2021. The PATA Travel Mart is a signature event by Pacific Asia Travel Association (PATA) and is the longest-running travel trade show in the Asia Pacific.

Registration as exhibitors-cum-sellers is supported by Sabah Tourism Board as the head of Sabah’s virtual booth. The eight participating exhibitors are i-World Travel & Tours Sdn Bhd, Borneo Excursions (AHSB Rentacar Sdn Bhd), Traverse Tours Sdn Bhd, Kinabalu Heritage Tours and Car Rental Sdn Bhd, Shangri-La Tanjung Aru Resort, Promenade Hotel Kota Kinabalu, Tabin Wildlife Holidays Sdn Bhd and Sutera Sanctuary Lodges.

Sabah Tourism is also sponsoring five travel vouchers comprising a package of 3 Days 2 Nights stay at selected 5-Star accommodations in Sabah, to be up for grabs during the 5- day event.

Sabah Tourism managed to secure 27 pre-scheduled appointments, the virtual PATA Travel Mart received more than 100 interested buyers.

“As we anticipate the reopening of borders, travelling in other parts of the world are slowly picking up their momentum. Trends are changing, buyers need to be updated, and sellers are encouraged to build up their network again,” said Noredah Othman, Chief Executive Officer of Sabah Tourism Board.

“The virtual PATA Travel Mart is an excellent platform for our industry players, not only for networking but contracting opportunities and staying updated. We are happy to accommodate interested agents and hotels for this event,” she added.

Sabah Tourism Board will also be present digitally from 9 am to 5 pm on the 4 to 5 September 2021. CEO, Pn Noredah Othman was also part of a panel session today on Tour Operator and DMC Insights Exchange and Products Briefing together with other regional destination representatives from Japan and Sarawak.

The Virtual PATA Travel Mart 2021 is held in 100% digital format. The virtual event makes it convenient for delegates to learn the latest travel products and connect with new business partners. In addition, trade visitors can also attend the event’s value-added forums discussing industry trends.



Friday, September 3, 2021

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